Chris Olivant Food Ethics Consultant
Chris OlivantFood Ethics Consultant


Vegetarian and Vegan Consultants is a loose collective of experts in the vegetarian and vegan fields. Joining Chris in VVC are:

Jane Hughes

Jane Hughes is past Secretary of the Guild of Food Writers and editor of The Vegetarian and Vegan Life magazines. She has recently had five vegetarian and vegan cookbooks published, as well as guest blogs for The Guardian Online and Love Food. Jane is a qualified adult education tutor and teaches amateur and professional chefs at the Vegetarian Society’s Cordon Vert Cookery School. She provides bespoke cookery demonstrations for corporate clients at events including VegFest Olympia, the Natural and Organic Products Expo and V-Delicious. Jane has developed recipes for clients including Love Food Hate Waste, the Vegan Society, and the Hospital Caterers Association. She is a trained judge for the Guild of Fine Foods Great Taste Awards and the Free From Awards. Jane has a Masters degree in creative writing and can provide engaging copy, recipes, food photography and expert advice on vegetarian and vegan food and cookery.

Samantha Calvert

Samantha Calvert is a freelance marketing and PR consultant with over 20 years’ experience in marketing and communications gained mostly, although not entirely, in the not-for-profit sector and ranging from marketing assistant to head of marketing & PR.

Samantha’s past ‘in-house’ roles, including as Head of Public Affairs at the Vegetarian Society have encompassed marketing, public relations, media relations, communications, publications, event and campaign planning as well as elements of fundraising, political relations and youth education campaigns.

Her current PR clients include The Vegan Society and the Oxford Centre for Animal Ethics. Past clients have included a central London vegetarian restaurant and an alcohol free drinks company.

Samantha holds the Chartered Institute of Marketing postgraduate diploma in marketing (DipM) and is a full member of the CIM. She has recently completed a part-time PhD in Christianity and vegetarianism. She is an Associate Fellow of the Oxford Centre for Animal Ethics.

Contact me today.